India’s MAHAkumbh: From Sacred Pilgrimage to Social Media Circus
The New Sensation of spirituality over the MAHAKumbh A Festival of Faith or a Stage for Fame? Mahakumbh, the world's largest religious gathering, has long stood as a testament to India’s spiritual heritage. Held every 12 years, this sacred congregation brings millions of Hindu devotees to the confluence of the Ganga, Yamuna, and the mythical Saraswati, seeking salvation. Once a solemn ritual rooted in asceticism, devotion, and centuries-old traditions, Mahakumbh today finds itself under siege—its sanctity diluted, its spirituality commercialized. What was once a meeting ground for sages and seekers is now a playground for influencers, actors, and so-called digital celebrities. Instead of chants and hymns filling the air, we now have cameras clicking, drones hovering, and social media feeds flooded with glamorous shots of influencers "experiencing" the holy dip. But this is not just about social media ruining a sacred event. The state of Mahakumbh under Uttar Pradesh’s a...